SUGFEST & Beyond
Now in its 10th spectacular year, SUGFest returns as the unmissable social highlight of the conference - this time with a bold leap into the future! Step into a neon-soaked, Tron-inspired world where innovation meets celebration.
Explore themed zones like the Cosmos Chamber for easy networking, Futuristic Funnies for our famous comedy sets from The Manford’s Comedy Show, Arcade Nebula for immersive VR gaming and the ultimate party room: Robo Realm - where live music and headline acts will keep you dancing all night long.
As part of our inclusive initiative for this year, we are also really excited to add our new accessible space Cosmic Cove. We want everyone to feel welcome in attending SUGFest, no matter how you like or don’t like to spend your time. Enjoy a cup of tea or coffee, sit back and relax in a quieter space to allow you to network or get to know your peers.
SUGFest Dresscode
Think futuristic and channel your inner "Tron" or simply dress up or down - the choice is yours. Just wear what feels right for you. Comfort is key!
SUGFEST Map
SUGFEST Zones
Cosmo Chamber
In our pre-party area our resident DJ will keep the chilled tunes playing throughout the night. Enjoy canapés and entry drinks!
Futuristic Funnies
Enjoy one of the most popular shows SUGFest has! Our Comedy Club will stay in Hall 5, ensuring there's space for everyone.
Cosmic Cove
Enjoy a cup of tea or coffee, sit back and relax in a quieter space to allow you to network or get to know your peers.
Arcade Nebular
Enjoy our Arcade, featuring immersive VR Gaming this year. Challenge other participants and may the best player win.
Robo Realm
Get ready to dance the night away with live performances from talented bands and DJs.
SUGFEst Acts
Soniq Empires
SoniQ Empires, known for high-energy shows, slick choreography and captivating stage presence, they guarantee a packed dance floor all night.
DJ Terron
DJ Terron will be back as our resident DJ. An international DJ playing tunes from 50's, 60's, 70's, rock n roll, funk, motown, reggae, reggaeton, house, garage, rnb, soul,pop and all top 40 chart tunes.
Duke
Fusing live vocals, beatboxing, and rich harmonies, Duke deliver deliver an electrifying set blending Soul, Funk, Hip Hop, R&B, Drum & Bass, Ska, House, and Indie Rock - all with their signature beatbox twist.
SUGFEst Comedians
Hayley Ellis
Emmanuel Sonubi
London-based stand-up comedian, Emmanuel Sonubi, started in comedy only a few years ago and quickly grew to earn himself a reputation as “one to watch out for”.
Mark Simmons
Mark is an exceptional one-liner comedian. It won him a place in Dave’s prestigious Best Joke of The Fringe in Edinburgh 2017.
SUGFEST Menu
Mexican
Available in the Cosmos Chamber & Robo Realm
BBQ pork Dorito nacho bag with cheese sauce, salsa, guacamole and jalapeno peppers
Pimento fritter Dorito nacho bag with cheese sauce, salsa, guacamole and jalapeno peppers (Vegan/Vegetarian)
Greek
Available in the Cosmos Chamber & Robo Realm
Chicken Gyros with tzatziki and chips
Beetroot falafel pitta pocket with tzatziki (Vegetarian/ Vegan)
Smoky halloumi chips
Italian
Available in the Cosmos Chamber & Robo Realm
Pepperoni and salami Milanese pizza with salmoriglio dressing
Margherita and olive pizza with salmoriglio dressing (Vegetarian )
Margherita and olive ciabatta slice (Vegan)
Caribbean
Available in Robo Realm
BBQ chicken thighs with island rice and mango coleslaw
BBQ plantain with island rice and mango coleslaw ( Vegan/Vegetarian )
Dessert/Cheese
Available in Robo Realm
Mini Loaded Doughnuts topped with whipped cream and a mix of sweet toppings (Vegetarian)
Birmingham Mess - Crushed meringue, whipped plant-based cream, berry compote and chunks of sponge ( Vegan)
British Cheese Platter - Award winning cheese selection ( Shropshire blue/ Clara goat cheese/ Sage Derby/ Jura Regal/Camembert) served hot and cold with baked breads and crackers, oversized crouton skewer and assorted chutneys (Vegetarian)
Midnight Snack
Available in Robo Realm
Chicken Shawarma
Mushroom Shawarma (Vegan)
UK and Ireland SAP User Group
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